INTELLIGENCE

Websites, brands,
films and growth.

The making is part of the product.

A four-day bilona method, explained inside the storefront.

Just Pure actual public homepage opening, shown in full
Just Pure / Public homepageFull opening

Explore how the ghee is made.

Choose a stage to see the action and the reason for its frame.

The bilona methodInteractive excerpt

Four days.
Seven steps. One kilo.

Hand-milked
Day 1 · morning
Hand-milked

Our own desi cows, milked by hand each morning.

Explore a detail from the Just Pure website.

Hand-milked

Start with the milk. Bring in the jar after the final stage.

From the method to the jar.

The making sequence belongs beside the product it explains.

Full-size capture Visit live website
Hand-milked, illustration 1 of 7 from the Just Pure method module01Whole milk set, illustration 2 of 7 from the Just Pure method module02Curd in clay, illustration 3 of 7 from the Just Pure method module03Bilona churning, illustration 4 of 7 from the Just Pure method module04Makkhan lifted, illustration 5 of 7 from the Just Pure method module05Slow wood heat, illustration 6 of 7 from the Just Pure method module06Poured and sealed, illustration 7 of 7 from the Just Pure method module07
Each stage carries its own illustration and its own numbered control; the visitor moves through the method one frame at a time.
Bilona churning, stage 4 illustration from the Just Pure method module
The back-and-forth churn holds a state of its own: control 04 changes the illustration and the note together.
The page has to explain a four-day bilona process without separating that story from the product.

What needs explaining on your website?

Tell us about the product, the audience and where the current page falls short.

Start a project